Having Your Best Baby Starts With the Body
This September, Nucleus Genomics turned a national spotlight toward fertility care, featuring Dr. Beck Hoehn, founder of Mighty River Wellness, in their "Have Your Best Baby" campaign. Her creative is running across Los Angeles, with coverage from Ad Age.
It's a message she's spent her career building toward: the most advanced genetic science in the world still needs a body ready to carry it forward, and building that readiness is its own kind of expertise.
Campaign creative for Nucleus Genomics' "Have Your Best Baby" campaign.
The Other Half of the Story
Genetic analysis maps extraordinary detail onto a single embryo. Mighty River Wellness maps something else entirely: a nervous system steady enough to hold through a two-week wait, a calm that comes from truly understanding a protocol, the feeling of being accompanied through every step of it. Acupuncture and Chinese medicine, working hand in hand with a patient's REI team, is how we build that.
Together, that's the full picture. The lab holds one half of it. The body carrying it forward holds the other.
A Partnership, Not a Competition
For everything genetic, screening, embryo analysis, the science behind Nucleus's work, patients are in excellent hands with their fertility clinic. Mighty River Wellness shows up for everything that surrounds it: the injections, the appointments squeezed between meetings, the quiet strength it takes to keep showing up, cycle after cycle. That's where we've always lived, campaign or not.
Have Your Best Baby, However You Define It
A national campaign can put a phrase on a billboard. Writing what that phrase means for your body, your cycle, your path forward is still yours to write, and we'd be honored to help.